Entering your sixties doesn’t mean slowing down, it can be the perfect moment to launch, grow, or reinvent a business. With decades of experience, a wide professional network, and the clarity that comes from knowing what truly matters. Entrepreneurs over sixty are uniquely positioned for success. whether you’re starting a fresh business or levelling up an existing venture, this guide will help you harness your strengths and navigate the modern business landscape with confidence. 

1. Embrace the Power of Experience 

By sixty or sixty-three as in my case, you’ve likely accumulated a lifetime of practical wisdom, how to solve problems, manage people, and stay calm under pressure. These strengths give you a serious advantage over less seasoned entrepreneurs. 

• Identify your core expertise and build your business around it. 

• Leverage your track record when establishing credibility with clients or investors. 

• Use your network, past colleagues, clients, and friends can become early supporters or collaborators. 

2. Stay Curious and Adaptable 

The business world evolves quickly, but the ability to adapt isn’t reserved for younger generations. 

• Be willing to learn new technologies, this is the reason I am starting this website at my time of life, one of my biggest tips for businesses have always been “Your website is your showroom to the world, get a website designer “who I normally recommend from my own business network .This has worked well. However, as times change at a pace, with technology and in particular AI, I would like to see if this old dog can learn some new tricks. 

• Take advantage of online courses, workshops, and mentorship programs aimed at small business owners. 

• View change as opportunity rather than disruption. 

Adaptability makes your experience even more powerful. 

3. Prioritize Health and Well-Being 

Sustainable business success requires energy, clarity, and balance. 

• Maintain a routine that includes movement, rest, and healthy eating. In recent times finding a balance between work and real life issues such as family illnesses and bereavement has been a real issue and the really awful bit is neglecting time when you can have real fun with your loved ones. Remember a famous quote from George Bernard Shaw “You don’t stop laughing when you grow old; You grow old when you stop laughing.” 

• Set boundaries around work hours to avoid burnout. 

• Consider delegating or outsourcing tasks that drain you. 

Taking care of yourself isn’t optional—it’s essential. 

4. Use Technology to Work Smarter, Not Harder 

Whilst many of you reading this article will undoubtably be very skilled in the modern technical world, I currently am not, however I am willing to learn and am making progress. Digital tools can streamline your workload and expand your reach. 

• Build an online presence through a simple website (as you can see still plenty of work to do) and social platforms. 

• Use automated systems for invoicing, scheduling, email marketing, and customer support. 

• Explore tools for collaboration and project management to simplify daily operations. 

You don’t need to master every platform, just the ones that help your business run efficiently. 

5. Reassess Your Financial Strategy 

Your financial priorities at sixty may differ from earlier phases of life. 

• Create a realistic budget and set clear revenue goals. 

• Consider hiring a financial advisor who understands both entrepreneurship and retirement planning. 

• Explore funding options that fit your stage of life, such as grants, partnerships, or self-funding. 

Financial clarity leads to better decisions and less stress. 

6. Lead with Purpose and Passion 

Entrepreneurs over sixty are often motivated by meaning rather than obligation, which is a powerful foundation for success. 

• Align your business with your values and long-term vision. 

• Focus on work that energizes you and makes a difference. 

• Celebrate the freedom to choose projects and clients that align with your priorities. 

Purpose-driven leadership attracts loyal customers and inspires strong teams. 

7. Build a Support System 

Success rarely happens alone. 

• Surround yourself with mentors, advisors, and peers who understand entrepreneurship. 

• Participate in business groups, both online and local. 

• Lean on younger generations for fresh ideas and tech insight and offer your expertise in return. 

A solid support system boosts confidence and accelerates growth. 

8. Celebrate Your Unique Edge 

Starting or growing a business after sixty is not a limitation it’s an advantage. Your lived experience, emotional intelligence, and resilience are assets that can’t be taught in a classroom. 

Embrace where you are, trust what you know, and stay open to what’s next. Success at sixty and beyond is not just possible, it’s powerful, purposeful, and entirely yours to define. 

While I truly believe in this advice, nothing worthwhile is ever easy. If anyone finds any of this helpful that would be wonderful. 

Please let me know if you are undertaking new ventures or indeed adventures and have any valuable advice you can share. 

See Business Page for The Over-60s Business Planning Checklist